NIKKI SCHER
"Success is liking yourself, liking what you do, and liking how you do it."
– Maya Angelou
LEAD COPYWRITER EDITOR JOURNALIST
NIKKI SCHER CV
LEAD COPYWRITER EDITOR JOURNALIST
Work Experience
On
Freelance Senior Copywriter
Aug 2023 – present
Working on various product launches and campaigns, mainly for digital and in-store touchpoints. Highlights include collaborating with Spanish fashion house LOEWE on their product copy, crafting emails for Zendaya and Paris Olympics campaigns, developing a script with creative agency Accept & Proceed for an Onward video, partnering with the AI company Talkoot to streamline product copywriting, and optimising production templates and processes.
adidas
Global Lead Copywriter via OLIVER agency
Aug 2022 – Aug 2023
Creating digital-first creative concepts for campaigns and products. This involved working with designers to pitch ideas to the client, then adjusting the signed-off idea through the various digital touchpoints. These global toolkits were then handed over to global markets to activate locally.
During my time at OLIVER, I also worked for their other clients regularly — The Guardian, Diageo and Unilever.
The Body Shop
Global Lead Copywriter via Wellcom Worldwide
Jan 2020 - Aug 2022
I led a small team responsible for crafting global copy across The Body Shop's marketing platforms, including digital, point of sale and public relations. This involved not only overseeing and mentoring team members, but also managing the workflow within the copy studio. Collaborating closely with The Body Shop's in-house creative team, I ensured the consistent integration of their updated tone of voice across all assets during various events and campaigns. I also refined their copy templates to mirror their new website and asset requests. I also played a pivotal role in optimising production processes, ranging from collaborating with the marketing team on how to craft a creative brief to streamlining interactions with other departments such as legal and strategy.
ASOS
Editor
Sept 2014 – Sept 2019
I worked with the marketing and editorial teams to devise successful CRM campaigns that not only entertained but drove conversion to sales. This included emails, lifecycle communications, specialist newsletters, SMS, push and paid social. I also managed a Junior Editor.
Some achievements during my time there include:
· Ranked #1 retailer for email marketing by Dotmailer. Copy praised for tone of voice and relevance to time of year and target audience.
· Best Black Friday campaign from Econsultancy – editorial strategy and execution across the campaign resulted in our highest ever open rate, CTR and revenue from a promo launch (OR +25% on benchmark, Revenue +50% on BM).
· Best Christmas email campaign from Econsultancy. Implemented a spend/save/splurge strategy for gifting which resulted in industry praise from Econsultancy and strong CTR and revenue (+20% on benchmark).
Freelance Journalist
Apr 2009 – Sept 2014
Writing articles for Stylist, delicious, MSN, Metro, Tatler, Red, Daily Mail, Ikea Family Live, Woman & Home and many more.
Fresh magazine
Features Editor
Nov 2006 – Mar 2009
My responsibilities included flatplanning, commissioning, and writing features and reviews. I also worked with clients and our advertising team on advertorials. And, I helped source and interview foodie talent such as Jamie Oliver, Marco Pierre White, Trudie Styler, Jimmy Choo and Raymond Blanc.
Features Writer
Feb 2005 – Nov 2006
I was responsible for writing regular features like Cheese of the Month, food news, product reviews, events and competitions. I also organised props for shoots and maintained relationships with prs, agents, writers and photographers.
Education
Social Media and Marketing
University of the Arts London
2013
English Literature 2:1
University of Northampton
1999 – 2002
A-levels: English Lit, Maths and Social Biology
GCSES: 10 passes A-B
St Anne’s Convent School, Southampton
1992 – 1999