NIKKI SCHER CV
EDITOR JOURNALIST COPYWRITER
Global Lead Copywriter for The Body Shop
January 2020 - present
Working onsite for the client, I lead a team that writes all the global copy for The Body Shop's marketing platforms - POS, PR and digital. Digital includes landing pages, home page assets, emails, display, organic and paid social. I work closely with The Body Shop’s creative team to ensure their TOV is carried through all assets over various events and campaigns. Since I started, The Body Shop has transitioned to a new website and new TOV. It’s a really exciting time to see the brand evolve and I love being part of that. I help to develop the new TOV and try to encourage the client to embrace it. I refine our copy templates to make sure they reflect the new website and that everything is written with best practice and customer insight in mind. In a managerial sense, I ensure that event deadlines are met, that we have enough resource - sometimes drafting in freelancers and onboarding them, I work on tightening processes - from working with the digital team on how to create great briefs to how we can work smoothly with CA (legal), and developing relationships with The Body Shop team, so that they can trust us that they’re going to get engaging, SEO strong, objective meeting, winning copy.
John Lewis & Partners
Freelance Copywriter for the Ventures team
September 2019 - December 2019
The Ventures team develops new customer propositions for the Partnership. They autonomously create digitally-led customer growth opportunities by building and branding them over a year to three years, with the goal for them to be absorbed into the main business. I’ve been working on several projects including Digital Stylist (fashion), Waitrose Rapid (food), Home Assurance (insurance with smart technology) and While You’re Away (using smart locks, Waitrose will deliver your food when you’re out). I work on branding, creating TOV, decks, homepage copy, emails, social, banners, etc.
September 2014 – September 2019
Focusing on creating engaging, informative and effective copy across both womenswear and menswear for all CRM communications. This involves working alongside the marketing and editorial teams to devise successful copy that not only entertains, but drives conversion to sales. As well as looking after .com and some international emails, I also write the lifecycle emails, specialist newsletters, CRM SMS and push notifications, paid social, and I work with Digital Marketing on hit + run campaigns. I also manage the junior editor.
April 2010 – September 2014
Writing for several titles including Stylist.co.uk, MSN Food, Metro, Tatler, Redonline, the Daily Mail, Neverunderdressed.com, Ikea Family Live, fresh escapes and Womanandhome.co.uk.
April 2009 – April 2010
Based in Melbourne for a year, as well as freelancing for UK publications, I also wrote for some Australian titles: The Age newspaper, Get Lost! Magazine, Mr & Mrs Smith, Virgin Blue Voyeur, Broadsheet Melbourne, Melbourne Bride, Australian Bride, For The Love Of Travel and Australia & New Zealand magazine.
November 2006 – March 2009
fresh magazine was a monthly food title that also dipped into travel. My responsibilities included:
● Deciding on and shaping the features every month
● Writing topical, seasonal and regular food and travel features
● Sourcing and interviewing celebrities such as Jamie Oliver, Marco Pierre White, Trudie Styler, Jimmy Choo and Raymond Blanc
● Reviewing restaurants, products, books and gadgets
● Organising and styling product shoots
● Commissioning freelancers
● Interviewing potential employees and mentoring interns
● Working with clients on advertorials
February 2005 – November 2006
I was responsible for writing regular features like Cheese of the Month, food news, product reviews, events and competitions. I also organised props for shoots and maintained relationships with prs, agents, writers and photographers.
Social Media and Marketing
University of the Arts London
English Literature and American Studies 2:1
University College Northampton
1999 – 2002
A-levels: English Lit, Maths and Social Biology GCSES: 10 passes A-B
St Anne’s Convent School, Southampton
1992 – 1999