top of page

NIKKI SCHER CV

EDITORIAL & CREATIVE LEAD
BRAND STORYTELLING  EDITORIAL STRATEGY

ON
Freelance Senior Copywriter

Aug 23 – present

Working with On’s EMEA Brand and Consumer Marketing teams to develop storytelling across global events, product launches and cultural partnerships.


Highlights include:

  • Ideated and developed concepts for major brand events such as On Track Nights and Dam tot Damloop

  • Collaborated with partnership brands such as Loewe, POST ARCHIVE FACTION, KITH and Sky High Farm on product copy

  • Led creative development for international retail openings, including Dubai

  • Collaborated with Zurich product teams to shape seasonal launches

  • Reviewed creative decks and provided editorial direction across campaigns

  • Developed scripts for the Onward brand film

  • Worked across CRM, SEO, UX and product marketing

  • Helped refine global copy processes using AI tools

ADIDAS
Global Lead Copywriter via OLIVER agency

Aug 22 – Aug 23

Ideated and created digital-first product campaigns and global toolkits.

 

Highlights include:

  • Collaborated with designers to concept, pitch and refine creative ideas

  • Presented creative concepts to senior stakeholders and clients

  • Adapted approved concepts across multiple digital touchpoints

  • Produced global copy frameworks for regional market activation

  • Supported other OLIVER clients including The Guardian, Diageo and Unilever 

THE BODY SHOP
Global Lead Copywriter via Wellcom Worldwide

Jan 20 - Aug 22

Led a team producing copy across digital, retail and PR.

 

Highlights include:

  • Guided implementation of The Body Shop's refreshed global tone of voice across digital, retail and PR communications, creating frameworks that improved consistency across international markets

  • Mentored copywriters and managed copy workflow

  • Optimised production processes from briefing to legal sign-off

ASOS
CRM Editor

Sept 14 – Sept 19

Partnered with marketing and editorial teams to deliver engaging CRM campaigns.

​

Highlights include:

  • Created high-performing emails, lifecycle comms and specialist newsletters

  • Drove engagement and sales through sharp, on-brand storytelling

  • Managed and developed a Junior Editor

 

Achievements:

  1. Ranked #1 retailer for email marketing by Dotmailer – copy commended for tone of voice, seasonal relevance and audience targeting

  2. Awarded Best Black Friday Campaign by Econsultancy – editorial strategy and execution drove record performance, achieving +25% open rate and +50% revenue vs. benchmark

  3. Recognised for Best Christmas Email Campaign by Econsultancy – developed a “spend/save/splurge” gifting strategy that earned industry praise and delivered +20% CTR and revenue vs. benchmark

FREELANCE JOURNALIST

Apr 09 – Sept 14

Wrote travel, food and lifestyle features for Stylist, Red, Metro, Delicious, Woman & Home and the Daily Mail, interviewing industry figures and creating editorial content for national publications.

FRESH MAGAZINE
Features Editor

Nov 06 – Mar 09

Produced long-form editorial covering luxury travel, food and lifestyle. I also booked talent, commissioned writers, managed flatplans and worked with clients such as Abercrombie & Kent, One&Only and Harrods on advertorials and features.

Education

Social Media and Marketing

University of the Arts London

2013

English Literature 2:1

University of Northampton

1999 – 2002

A-levels: English Lit, Maths and Social Biology
GCSEs: 10 passes A-B

St Anne’s Convent School, Southampton

1992 – 1999

bottom of page