NIKKI SCHER
"Success is liking yourself, liking what you do, and liking how you do it."
– Maya Angelou
SENIOR COPYWRITER EDITOR JOURNALIST
NIKKI SCHER CV
SENIOR COPYWRITER EDITOR JOURNALIST
Work Experience
STARWOOD HOTELS
Freelance Senior Copywriter
Aug 25 – present
Working across the group’s portfolio – 1 Hotels, Baccarat Hotels and Treehouse Hotels, on a range of creative briefs covering website copy and on-property signage.
ON
Freelance Senior Copywriter
Aug 23 – present
Working with the consumer copy team across digital and in-store product launches and campaigns.
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Collaborated with LOEWE on their partnership product copy
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Crafted email copy for the Zendaya and Paris Olympics launches
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Partnered with Accept & Proceed on the Onward brand film script
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Worked with AI platform Talkoot to streamline product copy workflows
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Refined product templates and optimised copy processes across teams
ADIDAS
Global Lead Copywriter via OLIVER agency
Aug 22 – Aug 23
Created digital-first product campaigns and global toolkits.
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Collaborated with designers to concept, pitch and refine creative ideas
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Adapted approved concepts across multiple digital touchpoints
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Produced global copy frameworks for regional market activation
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Supported other OLIVER clients including The Guardian, Diageo and Unilever
THE BODY SHOP
Global Lead Copywriter via Wellcom Worldwide
Jan 20 - Aug 22
Led a team producing copy across digital, POS and PR.
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Guided tone of voice integration for The Body Shop’s refreshed brand identity
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Mentored copywriters and managed copy workflow
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Optimised production processes from briefing to legal sign-off
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Updated copy templates to align with the new global website
ASOS
CRM Editor
Sept 14 – Sept 19
Partnered with marketing and editorial teams to deliver engaging CRM campaigns.
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Created high-performing emails, lifecycle comms and specialist newsletters
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Drove engagement and sales through sharp, on-brand storytelling
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Managed and developed a Junior Editor
Achievements:
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Ranked #1 retailer for email marketing by Dotmailer – copy commended for tone of voice, seasonal relevance and audience targeting
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Awarded Best Black Friday Campaign by Econsultancy – editorial strategy and execution drove record performance, achieving +25% open rate and +50% revenue vs. benchmark
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Recognised for Best Christmas Email Campaign by Econsultancy – developed a “spend/save/splurge” gifting strategy that earned industry praise and delivered +20% CTR and revenue vs. benchmark
FREELANCE JOURNALIST
Apr 09 – Sept14
Wrote travel, food, health and lifestyle features for Stylist, Delicious, Metro, Tatler, Red, Daily Mail, Woman & Home, and more
FRESH MAGAZINE
Features Editor
Nov 06 – Mar 09
Commissioned and wrote features, managed the flatplan and led advertorial projects.
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Worked with clients and advertisers on branded content
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Interviewed talent including Jamie Oliver, Marcus Wareing, Marco Pierre White, Trudie Styler and Jimmy Choo
Education
Social Media and Marketing
University of the Arts London
2013
English Literature 2:1
University of Northampton
1999 – 2002
A-levels: English Lit, Maths and Social Biology
GCSEs: 10 passes A-B
St Anne’s Convent School, Southampton
1992 – 1999
