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NIKKI SCHER CV

SENIOR COPYWRITER CREATIVE EDITOR 

Work Experience

ON
Freelance Senior Copywriter

Aug 23 – present

Working with the consumer and product copy team across digital launches and campaigns.

 

  • Collaborated with partnership brands such as Loewe, POST ARCHIVE FACTION, KITH and Sky High Farm on their product copy

  • Led Q&A sessions with the product team in Zurich to align on the new season’s product launches

  • Crafted email copy for the Zendaya and Paris Olympics launches

  • Worked with email, SEO and UX teams on marketing copy

  • Partnered with Accept & Proceed on the Onward brand film script

  • Used AI platforms Gemini and Talkoot to streamline product copy

  • Refined product templates and optimised copy processes across teams

ADIDAS
Global Lead Copywriter via OLIVER agency

Aug 22 – Aug 23

Ideated and created digital-first product campaigns and global toolkits.

 

  • Collaborated with designers to concept, pitch and refine creative ideas

  • Adapted approved concepts across multiple digital touchpoints

  • Produced global copy frameworks for regional market activation

  • Supported other OLIVER clients including The Guardian, Diageo and Unilever 

THE BODY SHOP
Global Lead Copywriter via Wellcom Worldwide

Jan 20 - Aug 22

Led a team producing copy across digital, POS and PR.

 

  • Guided tone of voice integration for The Body Shop’s refreshed brand identity – making sure it was consistent across touchpoints

  • Mentored copywriters and managed copy workflow

  • Optimised production processes from briefing to legal sign-off

  • Updated copy frameworks for best practice

ASOS
CRM Editor

Sept 14 – Sept 19

Partnered with marketing and editorial teams to deliver engaging CRM campaigns.

 

  • Created high-performing emails, lifecycle comms and specialist newsletters

  • Drove engagement and sales through sharp, on-brand storytelling

  • Managed and developed a Junior Editor

 

Achievements:

  1. Ranked #1 retailer for email marketing by Dotmailer – copy commended for tone of voice, seasonal relevance and audience targeting

  2. Awarded Best Black Friday Campaign by Econsultancy – editorial strategy and execution drove record performance, achieving +25% open rate and +50% revenue vs. benchmark

  3. Recognised for Best Christmas Email Campaign by Econsultancy – developed a “spend/save/splurge” gifting strategy that earned industry praise and delivered +20% CTR and revenue vs. benchmark

FREELANCE JOURNALIST

Apr 09 – Sept14

Wrote travel, food, health and lifestyle features for Stylist, Delicious, Metro, Tatler, Red, Daily Mail, Woman & Home, and more. 

FRESH MAGAZINE
Features Editor

Nov 06 – Mar 09

Commissioned and wrote features, managed the flatplan and led advertorial projects.

​

  • Worked with clients and advertisers on branded content

  • Interviewed talent including Jamie Oliver, Marcus Wareing, Marco Pierre White, Trudie Styler and Jimmy Choo

Education

Social Media and Marketing

University of the Arts London

2013

English Literature 2:1

University of Northampton

1999 – 2002

A-levels: English Lit, Maths and Social Biology
GCSEs: 10 passes A-B

St Anne’s Convent School, Southampton

1992 – 1999

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