ABOUT

WHAT I DO

A creative lead with over 10 years' experience developing global storytelling for luxury fashion, beauty and lifestyle brands. Experienced in leading creative teams, shaping editorial direction and translating complex brand strategies into compelling campaigns across digital, retail, CRM, events and partnerships.

Alongside brand work, I’ve also written for Stylist, Red, Daily Mail, Metro, MSN and Fresh magazine. Combining journalistic insight with strong commercial storytelling.

WRITTEN FOR

Site Title

adidas

Starwood Hotels

Diageo

ASOS

The Body Shop

Stylist.co.uk

deliciousmagazine.co.uk

John Lewis & Partners

Metro

Tatler

Redonline

Daily Mail

Unilever

ABOUT ME

I’m a creative at heart with a love of writing, reading and cooking at home. I’m constantly inspired by travel – especially architecture, culture and cuisine – and the way different places shape how we live and create. I live in Central London with my husband and daughter.