SENIOR COPYWRITER EDITOR JOURNALIST
"Success is liking yourself, liking what you do, and liking how you do it."
– Maya Angelou
NIKKI SCHER
ABOUT
WHAT I DO
With over 15 years of experience, I’ve worked in print and digital journalism, and brand and agency marketing copy – specialising in fashion, beauty, food and travel. I’ve been told that I have a calming influence, so I'm great under pressure – I use my initiative, work fast and produce engaging, toned, objective meeting and winning copy.
WRITTEN FOR
Site Title
ASOS
The Body Shop
Stylist.co.uk
deliciousmagazine.co.uk
John Lewis & Partners
Metro
Tatler
Redonline
Daily Mail
Womanandhome.co.uk
ABOUT ME
I'm a focused and positive individual who is conscientious and passionate about her work. I love creativity in all its forms and I enjoy constructing inspiring and innovative copy. IRL I have a daughter and husband who keep me busy, I love travelling, eating, drinking, keeping fit and all that jazz.
PORTFOLIO
 The Body ShopWhite Musk revamp |  ASOSTrue nudes |  StylistJustine Picardie |
|---|---|---|
 ASOSAnything but the dress |  The MetroGiving your face a natural lift |  delicious magazineWhere to eat in Santorini |
 The Body ShopSelf-love campaign |  Daily MailChampioning Chicago |  The Body ShopParty makeup social |
 fresh magazineJamie Oliver |  The AgeLazy days in the sun |  The Body ShopBlack Musk revamp |
 Redonline.co.ukLove hurts |  ASOSDestination: tan lines |  The Body ShopSustainable packaging social |
 fresh magazineGeorge Foreman |  The Body ShopHaircare campaign |  fresh magazineSeychelles |
 StylistGizzi Erskine |  The MetroWhat a lovely bunch of nutrients |  fresh magazineValentine's Day shopping |
 ASOSMade in Kenya |  Destination WeddingsAll abroad |  fresh magazineMarcus Wareing |
 Redonline.co.ukCoffee addiction is in your genes |  ASOSReclaimed Vintage |  The Body ShopSustainable haircare |
 fresh magazineTrudie Styler |  ASOSSwimwear: it’s a shore thing |  Virgin BlueAirport dining |
 fresh magazineSicily |  ASOSBlue Monday |  Redonline.co.ukShopping is good for your health |
 StylistJamie Winstone |  fresh magazineNew Forest |  fresh magazineTasmania |
 fresh magazineCheese please! |  ASOSSlogans |  fresh magazineMother's Day shopping |
 fresh magazineJane Asher |